Why Apple Watch will finally make wearables mainstream

In the last 2 years, wearable devices have grown significantly, however, none has had a lasting, substantial effect. Fitbits famously lose their appeal after just a few weeks once the users understand their basic patterns. Google Wear devices or Google Glass have made lasting, substantial effects but have only been adopted by bleeding edge enthusiasts and Android developers. Apple, however, reaches a broader spectrum of consumers and is trusted by it's loyalists to release polished products.

Apple Watch will succeed where others fell short for the following reasons:

1. Loyal Apple Customers
The top reason Apple Watch will go where other wearables have not...because people will buy Apple products. Apple creates a "walled garden" where users' data is kept in a beautiful form, but it can't leave.












2. Design
With so many possible combinations of bands and finishes, the customer can truly personalize the device. Additionally, Apple's design language is brutally simple and easy to master, making Apple products more accessible.
http://www.apple.com/watch/












3. Marketing
Apple consistently has some of the best ads out there. Since their designs are often simple and smart, the marketing is convincing.

















One remaining issue is price. I have been in the market for a fancy watch for a few years and I have considered spending $1000+ on a watch with arguably less functionality than the Apple Watch so I can imagine that Apple will have a cheap version and a luxury version which might be around $1500.

Comments

  1. UnknownApril 3, 2022 at 10:34 AM

    Wynn Slots for Android and iOS - Wooricasinos
    A free app for slot machines from WRI Holdings Limited 바카라 사이트 that titanium metal trim lets you play the popular games, such as gri-go.com free video slots, table wooricasinos.info games and live casino

    ReplyDelete

Post a Comment

Popular posts from this blog

5 Pros and Cons of Apple watch after 3 months

Image
I've been wearing my Apple Watch every day since it arrived in early May. Since then I've been recording my thoughts both positive and negative on the newest of Apple's products. Here are my top 5 pros and cons. Pros: Notifications - Wearing a tiny computer as a watch means I don't always have to keep my phone on me and I often leave it at my desk. While it seems insignificant, I assure you, it's not. I love the feeling of empty pockets while checking my texts and emails. Aesthetics - I love wearing the watch with any outfit. it's quite stylish The Clock - With so many customizable features for the clock the watch always seems new. Whether I'm sporting a minimal clock face or a digital time with 4 other complications like temperature, schedule, activity, and sunrise/sunset I feel like the watch is customized just for me and what I need at that time.  Siri - While Siri doesn't always work perfectly, it's still an amazingly useful technology
Read more

Future of Wearables

Image
I attended the Glazed Wearable Conference in San Francisco this week and these are my conclusions about the future of wearable technologies: 1. Not just fitness wearables Fitness tracking wearables are the first but certainly not the last kind of wearables we will see. 2. Wearables are still just novelties There is still a disconnect between developers and the users. For the most part, developers haven't learned to make devices that prove useful beyond the first 3 months of novelty. For more, see this article at Pando Daily . Also, the graph below from Gartner's 2013 analysis of emerging technologies along the hype cycle shows that wearable user interfaces and IoT are still at the peak of hype. If their theory holds, these technologies will be mainstream in 5-10+ years. 3. Low diversity and the assumptions of privileged techies are increasingly problematic A recent Harvard Business Review article suggests that the young, white, privileged, males that rule the
Read more